If it feels like you’re just trying to get them to buy from you at the beginning, you’ll lose the relationship before it even has a chance to develop. 5. BUILD RELATIONSHIPS Relationships are at the heart of most business deals. This is especially true if you’re trying to convince someone to give you thousands-to-millions of dollars in business. That’s why relationships are a key part of a successful ABM strategy. It may take months or even years for a relationship to pay off, but if you focus on relationships first, things will usually work out in the long run.
From a marketing and sales whatsapp database perspective, the best way to build a meaningful relationship is to provide awesome value over time. Any business or salesperson can talk big to close a sale, but consistently delighting an acquaintance? That’s something special. Here are a few ways to deliver value and build relationships with a target account’s buying committee: Personalize your content (case studies that are directly relevant to their business, white papers that discuss issues they’re going through, etc) Communicate one-on-one with key stakeholders to make them feel like a valued individual.
Offer free value (teach them your secret sauce, offer exclusive content, invite them to closed-door podcasts/webinars/interviews) Invite them to dinner with your team Get to know them and their needs, then create specific content around those needs for them Of course, the right approach will depend on your business and who you’re targeting, but the important thing is to provide value and make your contacts feel like you care about them and their company. Do that, and you’re well on your way to success. 6. MEASURE, ANALYZE AND IMPROVE Finally, it’s important to point out that your ABM strategy should be constantly evolving.